Uncheck to show contribution margin only
Performance Overview
Last 30 Days
TikTok Shop GMV
$0
+23% vs prior
Amazon Halo Value
$0
33.6% TikTok-influenced
FULL ONLY
DTC Revenue
$0
Shopify + Direct
Total Attributed Value
$0
All Channels Combined
FULL ONLY
True ROAS
FULL ONLY
4.2x TikTok only
→
6.5x Full picture
+55% underreported
The Halo Effect in Action
TikTok activity drives Amazon branded search with 2-3 day lag
TikTok Video Views
Amazon Branded Search
Channel Health Score
87
/ 100
Price Parity: 4/5 products
Buy Box: 96% average
1 Active Conflict
Active Alerts
Halo Effect Analysis
Measuring TikTok's impact on Amazon performance
+340%
Peak Branded Search Lift
During viral period
2.3 days
Average Lag Time
TikTok → Amazon search
33.6%
Amazon Sales Attributed
To TikTok exposure
FULL ONLY
What We See
TikTok video views spike → Amazon branded search follows 2-3 days later → Organic Amazon sales increase without additional Amazon ad spend.
What It Means
Customers discover on TikTok, then search Amazon where they have accounts and trust. This is the "halo effect" that TikTok-only reporting misses entirely.
The Opportunity
By measuring halo effect, you can properly value TikTok investment and optimize for total commerce impact - not just in-app conversions.
Creator Performance
Affiliate partnerships and content that drive sales
$284.9K
Total Creator GMV
6
Active Creators
6.26x
Avg ROI
@skincare_sarah
Top Performer
Partnership Model Comparison
HYBRID
Base + Commission
$248.4K
Total GMV
$82.8K
Avg GMV/Creator
4.63%
Avg Conversion
8.47%
Avg Engagement
OPEN
Commission Only
$36.5K
Total GMV
$12.2K
Avg GMV/Creator
2.43%
Avg Conversion
5.2%
Avg Engagement
Hybrid creators drive 6.8x more GMV per creator than open affiliates, with 91% higher conversion rates.
Creator Leaderboard
| Creator | Type | Videos | Views | GMV | Conv % | ROI |
|---|
Livestream Performance
Real-time commerce that converts
$64K
Total Livestream GMV
4
Streams This Month
3.07%
Avg Conversion Rate
$19.5K
Avg GMV/Hour
Performance vs Industry
+71% vs Industry
Recent Livestreams
| Stream | Host | Duration | Peak Viewers | GMV | Conv % | GMV/Min |
|---|
Key Insight
Flash sales and limited-time offers drive 4.4% conversion vs 2.0% for educational content. Micro-creators with engaged audiences outperform larger creators on conversion rate.
SKU-Level Analysis
Cross-channel product performance comparison
$665.6K
Total Cross-Channel Revenue
4
SKUs Healthy
1
SKU in Conflict
5
Total SKUs Tracked
Product Performance by Channel
| Product | TikTok | Amazon | DTC | Total Revenue | Status |
|---|
Search Volume Trends
Branded search correlation with social activity
+285%
Branded Search Lift
Google + Amazon combined
#3
Amazon Search Rank
"vitamin c serum" category
24.5M
Hashtag Views
#glowskincare
Search Volume Correlation
TikTok Hashtag Volume
Google Branded Search
Amazon Branded Search
Keyword Performance
| Keyword | Volume | Trend | Amazon Rank |
|---|
TikTok Hashtag Performance
Channel Conflict Monitor
Real-time price and inventory coordination across channels
4
Products Healthy
1
Active Conflict
2
Resolved (30d)
Price Monitoring
| Product | TikTok | Amazon | DTC | Buy Box % | Status |
|---|
Active Conflicts
Resolution History
Path to Purchase
Customer journey analysis powered by AMC
72%
TikTok as First Touch
52%
Amazon as Converter
2.4
Avg. Touchpoints
1.9 days
Avg. Time to Convert
Top Customer Journeys
Key Insight
34% of customers discover on TikTok but purchase on Amazon within 2.3 days. This is your largest halo effect segment - and it's invisible to TikTok-only reporting.
Incrementality Analysis
Exposed vs. Control measurement via AMC
TikTok Exposed
145,000
Users
4.2%
Purchase Rate
$48.50
Avg. Order
$295,230
Revenue
Control Group
52,000
Users
2.8%
Purchase Rate
$46.20
Avg. Order
$67,267
Revenue
Measured Lift
+50%
Purchase Rate Lift
94% confidence
$127,840
Incremental Revenue
Directly attributed to TikTok exposure
33.6%
Of Amazon Sales
Influenced by TikTok
Methodology
This analysis uses Amazon Marketing Cloud (AMC) to match TikTok-exposed audiences with Amazon purchase data in a privacy-safe clean room. Users who saw TikTok content are compared against a statistically similar control group who did not.
Fulfillment Strategy
Optimize your TikTok fulfillment with unified commerce intelligence
CRITICAL: Seller Shipping Ends February 25, 2026
All sellers must use FBT, Amazon MCF, Upgraded TikTok Shipping (via approved ERP), or CBT. Self-ship no longer permitted.
Amazon MCF
Current Primary Method
$12.4K
Monthly Savings vs FBT
2.3 days
Avg Delivery Time
87%
Inventory Unified
Fulfillment Options Comparison
| Method | Coverage | Est. Cost/Order | Delivery Speed | Inventory | Recommendation |
|---|---|---|---|---|---|
| Amazon MCF CURRENT | All US | $4.85 | 2-3 days | Unified with FBA | BEST FIT |
| FBT Fulfilled by TikTok | All US | $5.20 | 2-4 days | Dedicated | CONSIDER |
| TikTok Shipping Requires approved ERP | All US | $3.90 | 3-5 days | Own Warehouse | ERP REQ'D |
| CBT Collections By TikTok | ~2,000 zips | $2.75 | 2-3 days | Own Warehouse | PILOT |
Cost Analysis
Using Amazon MCF instead of FBT saves approximately $0.35/order. At your current volume of 35,500 TikTok orders/month, this equals $12,425 monthly savings while maintaining faster delivery times.
CBT Opportunity
23% of your TikTok orders ship to CBT-eligible zip codes (LA, East Coast, Texas). Piloting CBT for these orders could save an additional $2,100/month. CBT enrollment reopens January 5, 2026.
Unified Inventory Benefit
By fulfilling TikTok orders from FBA inventory, you've reduced stockouts by 34% and eliminated the need for separate TikTok inventory allocation. This also reduces regulatory risk if TikTok faces platform changes.
Recommended Strategy
77%
Amazon MCF
Primary fulfillment for most orders
→
23%
CBT Pilot
Eligible zip codes (cost savings)
This hybrid approach optimizes for both cost efficiency and delivery speed while maintaining unified inventory management through Amazon.
TikTok Media Funnel
Full-funnel advertising strategy beyond GMV Max
The Full-Funnel Approach
1
SPARK ADS
Awareness
4.2M
Impressions
1.8M
Reach
Amplify organic creator content to broad audiences
Budget: 35%
↓
2
CUSTOM AUDIENCES
Engagement
287K
Audience Built
1.2M
Lookalike Pool
Capture engagers (likes, comments, shares) + build lookalikes
Budget: 25%
↓
3
RETARGETING
OFTEN OVERLOOKED
Consideration
42K
Retarget Pool
3.8%
CTR
Re-engage cart abandoners and product page viewers
Budget: 15% (Recommended)
↓
4
GMV MAX
Conversion
4.2x
ROAS
8,420
Conversions
AI-optimized Shopping Ads convert pre-qualified audiences
Budget: 25%
GMV Max Only vs. Full-Funnel Approach
| Stage | GMV Max Only | Full-Funnel | Impact |
|---|---|---|---|
| Awareness | None / Organic only | Spark Ads amplification | +240% reach |
| Audience Building | Skip this step | Custom + Lookalike audiences | +287K targetable |
| Retargeting | 0% budget | 15% to retargeting | +55% ROAS lift |
| Conversion | GMV Max only | GMV Max with warm audiences | Lower CPA |
The Retargeting Gap
Industry benchmark suggests 15% of budget should go to retargeting. When only GMV Max is used, retargeting is often skipped entirely. GMV Max optimizes for conversion but doesn't retarget cart abandoners or page viewers - that's a separate capability.
Podean Expertise Applied
This full-funnel approach mirrors how we manage Amazon DSP campaigns. Same discipline, different platform. That's retail media rigor applied to social commerce.
Your Current Performance
With full-funnel activated, your effective ROAS increased from 4.2x to 6.5x. The additional stages are paying for themselves 3x over.
TikTok Shop Business Case
Model your investment, projected GMV, and break-even timeline
Category
Platform Fee: 6%
Avg CVR: 5.5%
Return Rate: 15%
Product Info
$
$
Current Amazon Sales
$
Used to calculate Amazon halo effect
Investment Level
Cost Adjustments
Affiliate Acquisition
10K
Outreach/mo
→
1K
Samples (10%)
→
100
Content (10%)
→
1-2
Winners
Source: TikTok HQ category management data
Real affiliate acquisition = outreach + samples
$
Est. Monthly Sampling:
$17,000
Total 6-Month Investment
$368,750
Total 6-Month Revenue
$412,500
Break-Even
Month 5
6-Month ROI
1.12x
Investment vs. Revenue
Monthly Projection
| Month | Phase | Costs | TikTok GMV | Amazon Halo | Net P/L | Cumulative |
|---|
Cost Breakdown
Setup (Months 1-2)
$23,750
LC Retainer (6 mo)
$60,000
Media Spend (6 mo)
$180,000
Creator Fees (6 mo)
$60,000
Variable (Est.)
$45,000
Revenue Sources
TikTok Shop GMV
$285,000
Amazon Halo Effect (+34%)
$127,500
Total Commerce Impact
$412,500
Ready to build your TikTok Shop success story?
Benchmarks powered by official TikTok data
TikTok Seller University
TikTok Case Studies (Triquetra, Hotana)
Fospha Halo Research
Haus Incrementality Studies
Profitability Analysis
Are you actually making money on TikTok Shop?
The Profitability Gap
What you see
$0
Gross GMV (30 days)
-62%
What you keep
$0
Net Profit (30 days)
Where Your Revenue Goes
Unit economics waterfall for a $35.00 average order (seller costs only - TikTok platform reimbursements excluded)
Product Profitability by Channel
Margin comparison: some products lose money on TikTok but win cross-channel
| Product | TikTok Margin | Amazon Margin | DTC Margin | Blended Margin | Verdict |
|---|
Channel Margin Comparison
TikTok Shop
Amazon
DTC (Shopify)
Full Cost Breakdown
Platform Fees
6% referral fee on every sale
Affiliate Commissions
10-20% to creators per sale
Smart Promotion Fee
3.5% of GMV - mandatory TikTok co-marketing fee
Seller Coupons
Brand-funded discounts (~4.5% blended). TikTok-funded coupons are reimbursed.
Returns & Refunds
Product cost + processing + reshipping
Creator Sampling
Free product to affiliates who never post
TikTok Platform Reimbursements
+$0
Platform-funded coupons customers used - TikTok pays, not you
Total Additional Costs (30 days)
Why This Matters
Tracking GMV alone can paint an incomplete picture. Once platform fees, affiliate commissions, promos, and returns are factored in, net margins can be 5-15% lower than expected. Full cost visibility enables smarter scaling decisions.
The Cross-Channel Story
Even products that lose money on TikTok can be profitable when you factor in the Amazon halo effect. Your Retinol Night Treatment loses $X per TikTok unit but drives $Y in incremental Amazon sales.
Optimization Levers
Switch from FBT to Amazon MCF to save $0.35/order. Reduce affiliate commission from 20% to 15% on proven products. Phase out promo discounts after Month 3. These changes alone could improve margins by 8-12%.